Agentic SEO
How to Install an SEO Skill in an AI Agent
Install an SEO skill in your AI agent safely: context, read-only access, draft permissions, publishing gates and owner-controlled automation.
Lasse
ONE SKILL FOR CLAUDE
Turn Claude into your SEO operator.
Install SEOCEO once. Give Claude your website context. It helps you find what is blocking growth, plan the right content, and build repeatable SEO workflows — without another monthly tool.
Works with Claude and compatible AI agents · One-time purchase · You approve what ships
What you get in 10 minutes
From install to your first real SEO findings.
01
Add the skill to Claude
Drop in one readable SKILL.md file. No new SEO platform to learn.
02
Give it your context
Your website, audience, goals, existing pages, and what it must never change.
03
Run useful SEO work
Get audits, priority lists, content plans, drafts, and repeatable workflows.
Start manually. Automate the repeatable parts when you are ready.
Nothing publishes silently. You review what matters.
Free SEO audit
Not sure where to start? Get a free SEO snapshot.
Submit your URL and I'll check what's actually verifiable on your homepage — metadata, indexing, structure, and more — and email you the results.
- —Concrete checks on your homepage — not a guess
- —Urgent fixes separated from longer-term opportunities
- —No account, no invented SEO score, no sales call
The problem
Why most websites stay invisible
Search engines can only reward what they can find and understand. Most sites that aren't getting traffic aren't victims of some secret algorithm change — they're stuck on a handful of ordinary, fixable problems: targeting the wrong keywords, pages that are close to ranking but never get finished, thin or generic content, weak internal links, or technical issues quietly telling search engines to ignore the page.
None of that is obvious from just looking at your site. It usually takes someone actually checking — which is what the free audit below does.
See what is actually holding you back
Before anything gets planned or written, Claude checks what's actually true about your site right now — no guesses, no invented scores.
Technical & indexing basics
HTTPS, redirects, robots.txt, sitemap, and canonical tags — the checks in Google Search Console (GSC) that decide whether a page can even be indexed.
Weak or thin existing pages
Pages that are live but under-performing: thin content, missing structure, or two pages quietly competing for the same keyword.
Missed quick wins
Pages already ranking on page two — sitting at position 8–20 — that are usually one fix away from page one.
What you'll get
An example of the snapshot you'll get.
This is a mock — yours is generated from your actual homepage, with only what could actually be verified.
Your SEO snapshot for example.com
Meta description
No meta description found — search engines are writing your snippet for you.
Heading structure
3 <h1> tags found — search engines prefer exactly one per page.
Sitemap discoverable
/sitemap.xml exists and returns valid sitemap XML.
Internal links on the homepage
Only 3 internal links found — thin linking makes other pages harder to discover.
From the founder
I didn't want another black box.
I'm Lasse. Hosted SEO autopilots kept asking for a monthly payment before they'd show me what they were actually doing to my site — which prompts, which data, which rules. I wanted the opposite: something I could read, change, and run inside the agent I already work in.
SEO CEO is that thing. It's a SKILL.md file — a readable operator persona you install in a compatible AI agent (OpenClaw, Hermes, Claude, and similar). It plans, audits, and drafts your SEO work. You stay the one who decides what ships.
Know what to work on next
Findings only matter once they're turned into a plan. Claude turns what it finds into a prioritized, reusable to-do list.
See all featuresContent gaps & topical map
See the pages and topics your site is missing, mapped against what your audience is actually searching for — including questions that show up in AI answer engines, not just Google.
Refresh & internal linking priorities
A ranked list of which existing pages to update first, where cannibalization is splitting your rankings, and where new internal links would help most.
Turn it into a repeatable system
The same workflow runs again next week — reused, not rebuilt from scratch every time.
How the automation actually works
From one good prompt to a repeatable SEO system.
You don't need twelve tools running in the background. You need one workflow you can trust and repeat.
01
Ask Claude for an SEO audit
02
Turn findings into a weekly priority list
03
Reuse the workflow for content gaps, refreshes, and internal links
04
Review before anything ships
Automate the recurring research and planning. Keep approval over publishing and site changes.
How the product works
Install it, give it context, and reuse it every week.
01
Install SEOCEO in Claude
Drop the SKILL.md file into Claude — no coding required.
02
Tell it about your business and site
A short brief: your site, your product, your buyer, your money keywords, and what's off-limits.
03
Ask it to audit, plan, or improve SEO work
Run an audit, build a content plan, or work through your priority list — one request at a time.
04
Reuse the workflow every week — and approve what ships
Run the same workflow again next week. Nothing goes live until you say so.
From the blog
Agentic SEO
What Is a SKILL.md File?
Learn what a SKILL.md file is, how AI agents use skill files, and why a readable SEO skill keeps strategy, audits and drafts owner-controlled.
Lasse
Comparisons
SEO Retainer Alternative: A Better Fit for Some Founders
Considering an SEO retainer alternative? Use this decision framework to choose between an agency, freelancer, in-house owner workflow, or SEO skill.
Get Started
Own the SEO system, not a subscription.
Stop renting your SEO pipeline. Buy the SEOCEO skill file once, drop it into your agent, and it's yours forever.
Built and sold directly by an independent SEO practitioner — no VC funding, no upsell funnel.
$8.95one-time
- The full SEOCEO SKILL.md file
- Lifetime usage, no recurring fees
- Full documentation & onboarding guide
- Readable, editable, white-hat only
Buy SEOCEO
Secure checkout via Stripe · Delivered instantly by email
7-day money-back guaranteeHow it compares
You stay in control of what ships.
Hosted SEO tools and SEOCEO solve a similar problem in very different ways — compared directly, without naming names.
SEOCEO
- One-time $8.95 purchase
- Runs inside your own AI agent
- Readable, editable instructions
- Your data and your approval rules
- Reusable workflows you own
Typical hosted SEO tool
- Monthly subscription
- Runs on their servers, not yours
- Hidden prompts and process
- A separate dashboard to manage
- Less direct control over what ships
Frequently asked questions
Is the free SEO audit really free?
Yes — no card, no sales call, no trial that converts to a charge. Submit your URL and email and you get the snapshot.
What exactly do you check?
Only what can be mechanically verified by fetching your homepage: things like HTTPS, redirects, robots.txt, sitemap, title and meta description length, heading structure, canonical tags, and structured data. It can't judge your content quality or keyword strategy — I look at that part myself in the personal follow-up.
Will you spam me after I give you my email?
You'll get the audit email and a short series of practical SEO emails after that — not a daily newsletter. You can unsubscribe at any time, and the unsubscribe link actually works.
Do I need to buy SEOCEO to use the audit?
No. The free audit stands on its own. SEOCEO is there if you want the same kind of workflow running continuously, inside your own AI agent.
Is SEOCEO a hosted platform?
No. It's a SKILL.md file you install in your own AI agent. There's no dashboard, no account, and no servers of ours in the loop.
Does it publish content automatically?
No. It drafts, audits, and plans — you review everything before it ships. Publishing silently is one of its hard guardrails, not an option you have to turn off.
Which AI agents can run it?
It's designed for SKILL.md-compatible runtimes, including OpenClaw, Hermes, and Claude. "Designed for" isn't the same as verified on every possible setup — if you hit a compatibility issue, that's useful to know.
Do I need Google Search Console for it to work?
No. It works best with a GSC export, but it's built to degrade gracefully — with site access, web search, or even just pasted text, you still get a real topical map and rewritten pages.
Can I read and change what it does?
Yes — that's the entire point. It's a text file, not a black box. Open it, edit the voice, the guardrails, or the workflow.
Will it write generic AI content?
It's built to refuse that. Every article follows an answer-first structure and is expected to add information a competitor's page doesn't — no invented statistics, no filler.
Does it guarantee rankings?
No. Nothing that touches SEO honestly can guarantee that. It's a system for doing the work consistently, not a promise about Google's algorithm.
Can agencies use it?
Yes — agencies and freelancers running SEO for multiple clients are one of the two groups this was built for, alongside SaaS founders running it themselves.
Still guessing why you don't rank?
Get the free audit — no card, no sales call.